Did you use the press release template? If so, to what media outlets did you send press releases and what was the response?
The Green Gators were very concerned with making our community aware; awareness of the importance of tire pressure was a huge component of our project. We involved the press in order to inform the maximum amount of people. When an article was written in a local newspaper about the Green Gators and the Lexus Challenge, we received positive responses: people were interested and appreciated being informed.